新媒体时代优秀非遗文化在高校美育教育教学中的渗透研究
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刘佳，段立花，侯祥鹏，孔祥通，孔冠雨
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1.曲阜远东职业技术学院，山东曲阜，273100；2.曲阜市奎文学校，山东曲阜，273100
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摘要：本研究旨在探讨新媒体时代下，如何有效地将优秀非物质文化遗产（以下简称“非遗”）融入高校美育教育教学之中。文章首先分析了新媒体时代非遗文化传播的特点与优势，并阐述了高校美育教育的现状与挑战。在此基础上，从文化传承、审美心理学、传播学等理论视角，论证了非遗文化融入高校美育教育教学的理论基础。最后，针对当前存在的问题，提出了基于新媒体平台的非遗文化融入高校美育教育教学的具体策略，包括课程内容创新、教学方法改革、平台建设与资源整合、评价体系完善等方面。本研究旨在为提升高校美育教育质量，弘扬和传承中华优秀传统文化提供理论参考和实践指导。
关健词：新媒体；非遗文化；高校美育；教育教学；文化传承
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Research on the penetration of excellent intangible cultural heritage in aesthetic education and teaching
in universities in the era of new media
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Jia Liu,Lihua Duan,Xiangpeng Hou,Xiangtong Kong,Guanyu Kong
1.Qufu Far East Vocational and Technical College, Qufu, Shandong, 273100, China; 2. Qufu Kuiwen School, Qufu, Shandong, 273100, China
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Abstract：This study aims to explore how to effectively integrate excellent intangible cultural heritage (hereinafter referred to as“ intangible cultural heritage”) into aesthetic education and teaching in universities in the era of new media. The article first analyzes the characteristics and advantages of the dissemination of intangible cultural heritage in the era of new media, and elaborates on the current situation and challenges of aesthetic education in universities. On this basis, the theoretical basis for integrating intangible cultural heritage into aesthetic education and teaching in universities is demonstrated from the perspectives of cultural inheritance, aesthetic psychology, and communication studies. Finally, specific strategies for integrating intangible cultural heritage into aesthetic education and teaching in universities based on new media platforms have been proposed to ad-dress
the current issues, including innovative course content, reform of teaching methods, platform construction and resource integration, and improvement of evaluation systems. This study aims to provide theoretical reference and practical guidance for improving the quality of aesthetic education in universities, promoting and inheriting excellent traditional Chinese culture.
Keywords : new media; Intangible Cultural Heritage; College aesthetic education; Education and teaching; cultural heritage
参考文献
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[3] 邢沥丹.美育融入高校思想政治教育的三维审视[J].林区教学,2025,(06):10-14.
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