创新研究高校学生管理如何应对社交媒体带来的管理新问题
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董腾，孔祥通
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1.济宁学院，山东曲阜，273100；2.曲阜远东职业技术学院，山东曲阜，273100
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摘要：随着社交媒体的普及，其对高校学生管理产生了深远的影响。本文旨在探讨社交媒体给创新研究型高校学生管理带来的新问题，并提出应对策略。通过分析社交媒体的特点及其对学生行为的影响，本文探讨了信息传播失控、舆情风险增加、学生心理健康挑战、学业压力放大以及身份认同困境等问题。在此基础上，本文提出了包括建立健全网络舆情监测与引导机制、加强学生网络素养教育、完善心理健康服务体系、创新学生管理方式以及构建积极健康的校园网络文化等应对策略。本文强调，创新研究型高校应积极拥抱社交媒体带来的机遇与挑战，通过创新管理理念和方法，提升学生管理的有效性，为学生的全面发展提供有力保障。
关健词：社交媒体；学生管理；创新研究型高校；网络舆情；心理健康；网络素养
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Innovative Research on How to Address New Management Chal-lenges
Posed by Social Media in College Student Administration
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teng Dong,Xiangtong Kong
1.Jining University, Qufu, Shandong, 273100, China；2.Qufu Far East Vocational and Technical College, Qufu, Shandong, 273100, China
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Abstract：With the widespread adoption of social media, its impact on student management in universities has become pro-found.
This paper aims to explore the new challenges posed by social media to student management in innovative research-ori-ented
universities and propose corresponding strategies. By analyzing the characteristics of social media and its effects on student behavior, the paper examines issues such as uncontrollable information dissemination, increased public opinion risks, mental health challenges for students, amplified academic pressure, and identity dilemmas. Building on this, the paper presents strategies including establishing and improving online public opinion monitoring and guidance mechanisms, strengthening stu-dents’
digital literacy education, enhancing mental health service systems, innovating student management approaches, and fos-tering
a positive and healthy campus online culture. The paper emphasizes that innovative research-oriented universities should actively embrace the opportunities and challenges brought by social media, leveraging innovative management concepts and methods to enhance the effectiveness of student management and provide robust support for students’ comprehensive develop-ment.
Keywords : Social media; Student management; Innovative research university; Online public opinion; Mental health; Digital literacy
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